Two of the most recognisabale faces in soccer arrived in Ireland this week to discover all things GAA. Jeff Stelling and Chris “Kammy” Kamara will travel the length and breadth of the country to experience Gaelic Football and discover just what our National Games mean to Ireland.

Their adventures will be captured and shared by AIB as part of their activation of this year’s sponsorship of the GAA from the Club Championships through to the All Ireland Senior Football title.

Unlike The Toughest documentary where stars from other sports have immersed themselves by playing the games it is expected that the two lads will be keeping their long trousers on for this trip.

The Sky Sports soccer pundits will drop in at local clubs and see first-hand the thread that links small clubs to the biggest stage in the land.

Stelling and Kamara’s journey will expose them to the communities, rivalries, pride, players and families, as well as the GAA pundits that make it so unique in world sport.

Through this journey, the Sky Sports pundits will witness how important the club system is in contributing to county football, and prepares players to compete in the GAA All-Ireland Senior Football Championship.

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Sport for Business works with over 220 of Ireland’s leading organisations in sport and business.  We regularly feature in depth looks at how members like AIB, Coca Cola, Liberty Insurance, Vodafone, RTÉ Sport and most of Ireland’s leading sporting organisations bring the relationship between sport and business to life. Here is a look at what we do…

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“We are really excited about this,” said Kamara.

“To get to travel across Ireland, learn about a new sport and better understand what the GAA is about is a fantastic opportunity for fans of any sport. We can’t wait to hit the road and begin our journey with AIB.”

“We don’t have much knowledge of Gaelic Football but have obviously spent much of our professional lives in football and both enjoy a strong affinity to our local clubs, so we do hope that some of this will translate,” added Stelling.

“Hopefully we will have a much better understanding by the end of our journey.”

“The GAA is unique,” said Mark Doyle, Head of Group Brands at AIB.

“We have world class athletes that compete as amateurs with an unbelievable level of dedication that we think will amaze both Jeff and Chris.”

“We want to teach them about AIB’s belief of Club Fuels County, so this journey will let them experience the grassroots of GAA and discover where county players start their career, at home with their local club.”

“We’re looking forward to seeing the reaction of two of the most recognisable pundits from one of the world’s most famous leagues as they take on this epic journey.”

The lads kicked off yesterday with a trip to An Daingean for an U16 match against An Gaeltacht.  We’ll be following their progress on social @AIB_GAA on twitter and instagram and AIBGAA on facebook.

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Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.

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