On today’s Sport for Business Daily, we were joined by Bord Gáis Energy Sponsorship Manager Sorcha Fennell Sheehan to talk about this year’s Hurling to the Core Activation.

We go behind the concept of the GAAGaaBox, the new TV ad broadcast for the first time over the weekend and the why behind Bord Gáis Energy’s motivation for the sponsorship.

We look at the differences that have had to be made in terms of the customer experience through this season like no other.

Finally, we reveal something that we were not expecting to hear about a difference that will be in place for 2021…


Sport for Business Partners