Bank of Ireland is launching a new campaign putting Rugby at the heart of its marketing and promotion, kicking off with the return of top-flight Rugby to the Aviva Stadium with the Guinness PRO14.
We were joined on the Sport for Business Daily by Paula Murphy, Head of Strategic Sponsorship and Corporate Social Responsibility at the Bank to discuss the campaign and how they have partnered with each of the four provinces throughout the lockdown.
“This is the start of a whole new sponsorship platform and strategy linking Bank of Ireland with the four proud provinces.”
