Each week we bring you a taste of what is happening around the commercial world of esports. We will focus on advances in the Irish sector when there are some, as well as on some of the commercial deals which are taking place and fuelling the rapid growth of this area within the world of sport.

Today we have the return of the FIFAe World Cup, a new Global Academy for eSports players from David Beckham, Munster Rugby’s prep for a summer season and a new partnership between the NBA and Fortnite.






Guild esports, owned by David Beckham, has launched a new global academy to identify talent within esports players from the age of 11.

Modelled on the system in place at his Inter Miafi FC in the US Major Soccer League, the academy will offer online dashboards and performance analysis tools and as players progress and rise up the ranks there will be one to one support as well.

“Our grassroots system will allow us to attract Guild fans for life, create an important asset for sponsors to reach a young audience in an authentic way, create a significant revenue stream through our scalable subscription service, maintain a pipeline of professional athletes for Guild’s teams, as well as player transfer opportunities in the long run,” said CEO Kal Hourd, running through the business model of the Academy.





The FIFAe World Cup will return to London in 2021 after last year’s hiatus due to the pandemic. From 6th to 8th August 2021, the EA SPORTS FIFA 21 Global Series climax occurs as the world’s best individual EA SPORTS FIFA 21 players compete.

Held over three days, the 32 best players from all over the globe will compete in four groups with eight players each, every game counting towards the table, with the best four players in each section qualifying for the single-elimination knockout stage.

While the players will qualify on their individual consoles via the EA SPORTS FIFA 21 Global Series Playoffs, the FIFAe World Cup will be on a cross-console format as of the first game to crown the ultimate world champion across both PlayStation© and Xbox.

There is a prize pool of USD $500,000, with the winner taking away a USD $250,000 first prize.

Players will qualify via the EA SPORTS FIFA 21 Global Series Playoffs in their respective regions in the upcoming weeks.





The NBA, familiar in gaming through the NBA2K franchise, has now opened up a partnership with Epic Games’ Fortnite.

Branded content for each of the 30 teams will be available in the Fortnite store and there will be tournaments and other creative collaborations.

One of those will be a five-day competition allowing players to represent their favourite NBA team and play to win in-game prizes and currency.

Fortnite brought the NFL on board at the end of last year in a similar deal.






Munster Rugby Gaming is back in action in the coming weeks for the Summer Split of the UK Esports League (UKEL)’s League of Legends Championship.

The UKEL is the UK and Ireland’s first proving ground for teams playing League of Legends, the most-watched esport in the world. Following an exciting first year in esports in 2020, Munster Rugby Gaming was delighted to gain a spot in the UKEL for 2021 with some of Ireland’s leading League of Legends players.

Two of Ireland’s leading players, Kevin ‘Kevaman’ Lalor and Connor ‘Goose’ O’Brien will be joined by Tim ‘Beartree’ Guthrie, Mateus ‘JOJO’ Almeida and Oscar ‘Longstafff’ Brandon, bringing substantial experience to the team this Split.

The Coach is Daniel ‘Hush’ Michels and the Analyst is local Limerick man Alex ‘Daemon’ Prior.

“We are thrilled to be back in action for the summer ahead,” said Munster Rugby Head of Enterprise, Enda Lynch.

“The team brings a great mix of experience and a loyal fanbase, especially for our two Irish players Goose and Kevaman. Pre-season has been going very well and we’re looking forward to getting started.”

The split begins on June 3rd, continuing to July 17th with play-offs in late July. All the games are broadcast on Twitch.





Legion Esports, the FAI and Core Sponsorship are all among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.


Sport for Business Partners