Lucianne Killeen
Lucianne Killeen is a Sponsorship, Communications and Activations Specialist at PTSB.
She joined PTSB’s Sponsorship team from its Marketing team in June 2023.
She was a key part of the team which delivered PTSB’s sponsorship of the Irish Olympic and Paralympic teams for Paris 2024, leading out the strategy development and activation of the Dare to Believe schools programme, helping to expand the programme for the first time to include several community club visits.
The expansion of the programme, which allowed aspiring track athletes, boxers and rugby players to meet their Team Ireland heroes, was brought to life by an activation strategy including PR, social content and PTSB colleague engagement.
Dare to Believe was recognised as Best Sports Sponsorship at the Irish Sport Industry Awards. In addition to this, Lucianne was a key part of the on-the-ground team in Paris managing PTSB customer hospitality during the Paris Games.
Prior to joining PTSB in 2021, she completed a BA in Linguistics and Sociology at UCD and a Masters in Marketing at UCD Michael Smurfit Graduate Business School.
Previously Listed: Danielle Murray, Alex Malone, Jordan Kochanski, Sarah Murphy, Clara O’Brien, Daniel Cleary, Rachel Cuddy, Anouk Espiasse, Jamie Blanchfield, Sarah Gelletlie, Stephen Gallagher, Rory Cassidy, Ellen Byrne, Luiseach Alexander, Eoin Byrne, Sara McFadden, Jim Flanagan, Megan Ronan, Tiernan Harris, Chloe Farrell, Sophie Doolan, Jack McCarney, Hannah Collins, Heather Downey, Garry Tyler, Val Sizychas, Emma Butler, Eliana Benevento,
Nominations for 2025
Nominations for this year’s 30 under 30 are now closed and have been significantly oversubscribed. We will open up the nominations for 2026 early next year.
Criteria
The criteria for submission are that the person should be working within the sports industry or in a sponsorship or agency capacity that brings sport to life and that they should have been born in or after 1995.
We are naming one new 30 Under 30 individual in our Sport for Business Morning Bulletin from Thursday, March 20th, 2025
On the morning of Friday, May 23rd, we will gather once more in the offices of PwC to meet in person, share experiences, and forge valuable connections.
We will also examine additional ways to help those nominated enhance their careers and build strong friendships across the sector.
The Sport for Business Membership comprises over 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
