In this week’s Women in Sport Weekly, supported by our partnership with Lidl, we look at the gender balance of Team Ireland at the Olympics, a golden opportunity to sponsor Women’s sport at the highest level in Ireland and at two new documentaries
SPONSORSHIP OPPORTUNITY A GOLDEN ONE
The All Ireland Camogie Championship gets underway this weekend with no sponsor yet on board but with the Association President telling us yesterday that the search is on for a long term partner to grow the game together.
The success of sponsors in Women’s sport from Lidl and TG4 in Football, to Liberty Insurance and Littlewoods in Camogie, from KPMG with Leona Maguire and AIG across a range of sports from Gaelic Games to Golf, and SSE Airtricity to Aviva in soccer, has been a signature success of recent years.
The opportunity to come on board at the highest level of a sport which has over 100,000 registered players, a presence in schools, colleges and communities and a national profile with the entire knock out stage televised live on RTÉ is one that should be noticed.
OSAKA DOC DROPS TONIGHT ON NETFLIX
What does it feel like to be one of the best tennis players in the world? An intimate look inside the life of one of the most gifted and complex athletes of her generation offers insight into the tough decisions and ecstatic triumphs that shape Naomi Osaka as both an elite global superstar and a young woman navigating a pressure-filled world.
WHY GIRLS QUIT SPORT
We know the numbers are wrong, that girls quit earlier than boys, and often miss some of the most valuable lessons that sport can deliver.
Anna Geary has gone on a journey to discover the reasons why and the first of a two-part documentary aired last night on RTÉ.
The reaction was very positive and the exploration covers everything from competition to inspiration.
It is an area we will cover in our special September event looking at Children and Sport.
The second part of the documentary will air next Thursday, July 22nd.
55 of Ireland’s 116 strong team heading to the Olympic Games are women. What greater signal of parity and equality could there be. It will be interesting to track the levels of media coverage attributed to both, which will of course be driven by performance as it should.
Rest assured that we will be doing just that over the course of the Games.
Each week we carry a Women in Sport Weekly Column, highlighting stories here in Ireland and around the world that are relevant to the idea that we are only catching up to what is happening elsewhere and that while we may be strong in some areas, there are certainly others where we need to prod and poke to ensure fairness.
That’s all, it’s not a takeover, it’s not at the expense of sport that is there already, it is just recognition that sport should be more conscious of its obligation to the 50.5 per cent of the population that has just as much right and talent to play sport as anyone.
If you think there is a story around Women in Sport that we should feature please get in touch and let us know.
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