The launch of the 2021 All-Ireland Camogie Championships took place yesterday with no sponsor on board yet but with confirmation that every knock out game in the Senior Championship would be televised live on RTÉ.

Answering a question from Sport for Business, Camogie Association President Hilda Breslin said that “working together with a long term partner is more important than getting someone on board for a short term fix and a number of options are being considered.”

“Any good deal for both parties takes time to get right and to build a platform for a three to five year partnership or beyond.”

“We have been very fortunate to have a great partner in Liberty Insurance and we knew in advance that their priorities were changing. We thank them for the investment that they have put into the games over the best part of a decade.”

‘We are also fortunate to have Littlewoods Ireland as long term partners for our National League and also putting in great support and innovation to help us bring on our sport.”

Six group stage matches in the All-Ireland Senior Championship will be streamed live on the Camogie Association YouTube Channel, starting this weekend with Waterford against Down and Cork against Dublin.

Galway, Tipperary, Limerick, Wexford and reigning champions Kilkenny will also feature as the Championship progresses.

Other matches will also be streamed on local channels bringing the Championship to an ever wider audience.

Croke Park Stadium is set to host the triple header of Camogie All-Ireland Finals once again, with the All-Ireland Championships showdown set for September 12th.

The All-Ireland Senior Championship Quarter-Finals, Semi-Finals and Final will be shown live on RTÉ.

“We are delighted to launch the 2021 All Ireland Camogie Championships,” added Breslin.

“It signifies that summer is finally here and with it comes the expectation of another eagerly awaited championship season of Camogie.”

“In the context of the ongoing pandemic I am excited that we are now in a position to continue to work towards resumption of normal activities and I wish to acknowledge the continued efforts of all our volunteers as we look forward to a highly anticipated championship season.”

“The 2021 championships provide us with the opportunity to celebrate our players and to once again showcase our game. I wish all the players and mentors the best of luck as we anticipate what will be a season of old and new rivalries on the pitch in the race for All Ireland Glory.”


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