The FedExCup in Golf, which took place over recent weeks attracting the best of the world’s men’s professional golfers, has left a lasting legacy through the planting of trees in each of the three host cities of Memphis, Denver and Atlanta.
Tournament sponsor FedEx collaborated with One Tree Planted, a nonprofit organization dedicated to global reforestation, to support urban forestry projects in the three FedEx Cup Playoff markets.
“As a founding member of One Tree Planted’s Urban Forestry Fund, FedEx is excited to contribute to a better tomorrow by planting trees in Memphis, Denver and Atlanta,” said April Britt, director of global citizenship at FedEx.
“The FedExCup Playoffs in all three cities provided us an opportunity to deliver trees where needed most, helping to bring relief from the heat and building healthier communities.”
FedEx and One Tree Planted will work with a local organization in each city for the three projects. The plantings will take place later this year and early 2025 in areas with a need for greater tree canopy or in food deserts.
“We are grateful to FedEx for spearheading this project with One Tree Planted,” said Brazos Barber, director of sustainability at the PGA TOUR. “It is inspiring to leave a legacy behind the 2024 FedExCup Playoffs in all three markets by increasing tree canopy and reducing heat in urban areas.”
In each tournament city, FedEx and One Tree Planted will support efforts to plant trees in parks, along roadways, and in schoolyards to enhance the natural environment. Beyond this FedEx Cup Playoffs campaign, FedEx will also deliver 60 tree planting and conservation projects across six continents this next year.
Today, 4.4 billion people live in cities that often lack green space or trees, leading to hotter temperatures. This is where the FedEx and One Tree Planted projects come in—to aid local tree-planting organizations, providing funds and volunteers to help plant trees in urban areas.
“City life comes with a lot of environmental problems, like bad air, flooding, extreme heat, loss of plants and animals and not enough places to enjoy nature,” said Jonathan Mason, who leads One Tree Planted. “These things can really impact people’s physical and mental health. To address this, we’re working with companies like FedEx and the PGA TOUR to plant more trees in urban areas, helping fight climate change and make cities better places to live.”
In Memphis, 50 trees will be planted along pedestrian pathways in local parks, while Denver will plant around 60 trees in Paco Sanchez Park next spring. Both projects will increase shade for pedestrians in public parks. In Atlanta, One Tree Planted will plant around 50 fruit-producing trees in neighbourhoods with food deserts.
In partnership with SSE Airtricity, Sport for Business has created a Sustainability Leadership Group. The group will discuss areas of mutual interest and potential collaboration over the next three years.
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