As shirt sponsorship rights holder, ITW will bring a number of major brands on-board to leverage the global profile of the Ireland Men’s cricket team and support Irish cricket. The first brands, which will feature on the kit during the upcoming ODI series are Mobile Premier League (MPL) and ŠKODA.
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Aviva is to light up the Stadium that bears its name to celebrate what would have been Dublin...
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To draw a line between a single race win and this announcement might be a stretch but it does no harm at all in furthering the relationship.
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It looked at one point as likely as hitting a sliotar to the moon but it has now been confirmed that the GAA Kelloggs Cúl Camps are to take place this summer and to be boosted by a new TV programme on TG4 to get warmed up in advance.
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It promises to be a real winner for a potentially much larger audience than would ever have been able to make it on person and is an initiative that will likely survive the return to more normal summers in years to come.
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