Soccer’s Sponsor Meltdown
The importance of corporate reputation is highlighted by overnight news of a meltdown in support for soccer’s global governing body…
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Tag: Sponsorship
AIG and Dublin – John Gillick Interview
Read our exclusive Sport for Business interview with John Gillick on how AIG viewed last years sponsorship of Dublin GAA; how they will go global in 2015 and how they handle conflicts with other sponsors…
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AIG Backing Dublin GAA Fans
AIG has launched the second year of its Dublin GAA sponsorship with a discount offer for club members across the capital…
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AIG Moves on Laya, Sport a Winner?
AIG’s purchase this morning of Laya Healthcare could lead to more investment in sports sponsorship…
Read MoreSEAT on Track with Sales and Scrums
SEAT has launched the second year of its sponsorship of Munster Schools Rugby against a background of soaring sales…
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