Mondelez Reasons to Engage
We unveil the thinking behind Mondelez’ new three year partnership with Paralympics Ireland, and the lessons it has for all businesses considering an involvement in sport.
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Tag: Sponsorship
Boylesports Confirms €750K Dog Deal
A three year deal and prize money of nearly €750,000 has been confirmed with formal announcement of the Boylesports.com Irish Greyhound Derby
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Guinness Backing Soccer in US
Guinness is moving back into soccer on a global stage but it’s not a first for the brand as we unearth a picture from the 1980’s.
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Liberty Show Skills on and off the Pitch
Liberty Insurance showed again last night that sponsorship involves getting stuck in as well as watching from the sidelines.
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Supervalu Food Focus for GAA
Supervalu has launched it’s 2014 GAA Sponsorship campaign and the focus is very much on food, including the iconic ham sandwich.
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