Launching the RBS 6 Nations
Launching the RBS 6 Nations in a controlled environment allows greater involvement for the sponsor and easier access for the media. We look at what emerged in London yesterday from a commercial perspective.
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Tag: Sponsorship
Motor Boost for Sponsorship Outlook
A boost in 2014 car sales can only be a good thing for the sports sponsorship market with Renault’s involvement with the GAA a positive start to the New Year.
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Retail Backing for British Athletics
British Athletics has signed another major sponsorship deal. Is there an increased danger for Irish sport in increased funding so close to home?
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The Importance of Sport to Business
77% of the irish public believe that Business has an important role to play in the promotion and development of Irish sport. A taster of a look at the importance of sport to business in 2014.
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Emirates Increase Golf Investment
Emirates has extended its involvement with European Golf by announcing support for ten additional tournaments between 2014 and 2017 and by becoming the official airline partner of the tour.
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