In this first of a three part series for Members we look back on the ways in which each of the three main sponsors of the GAA Hurling Championship have made their association with sport work best for them. Today – Liberty Insurance.
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The FAI has signed up Heatons and Sportsworld as its official retail partner and as sponsor of the Associations successful Community Football programmes.
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The Aintree Grand National has secured a multi million pound three year deal with an alcohol brand to replace another one as its main sponsor. It’s a great deal for the sport but will it soon be forbidden here in Ireland?
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Paddy Power’s half year profits are bigger than the budget of the Irish Sports Council. Around the world betting is a major element in the funding of sport but that is not echoed yet in Ireland. We look behind some of the numbers.
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An association with All Ireland weekend can be expensive at the top end but the growth of ‘satellite’ club tournaments presents a lower cost, grassroots alternative for commercial partners.
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