Ulster Bank is marking its sixth year of sponsorship of the GAA All Ireland Football Championship by commencing a search for the nation’s best GAA home. It’s a good blend of social media highlighting traditional support.
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The logistics sector is proving a rich hunting ground for Rugby sponsorship. Federal Express were a familiar sight on billboards around the Heineken Cup Final and DHL have now been announced as the Lions Tour Sponsors.
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Car sales may be down but sponsorship in the sector is increasing at home and abroad as evidenced by two major deasl announced on Thursday in Britain.
Read MoreSport for Business caught up with An Post Director of Communications and Corporate Affairs, Barney Whelan to explore the reasoning behind the sponsorship of the An Post Rás and how it is to be activated this year.
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Fears of a slowdown in new sponsorship partners were further pushed back yesterday when the Irish Greyhound Board unveiled a brand new sponsor for its world leading Irish Greyhound Derby at Shelbourne Park.
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