Close up Sponsors – PwC and Rugby
The advantages for a company of supporting a national team one notch below senior level was illustrated when PwC was able to host the announcement of the Irish U20 squad at its Dublin Headquarters.
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Tag: Sponsorship
Supervalu Goes Local with GAA
Learn how Supervalu is activating its fourth year of sponsorship with the GAA All Ireland Football Championship and what was the original trigger for the partnership.
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Three Commits €4M More to FAI
Mobile operator Three has extended its primary sponsorship of the FAI until 2016 in a deal worth an additional €4 million to irish soccer. It is part of a surge in global soccer sponsorship that grew by over 60 per cent in 2012.
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Basketball Facing Healthy Future
Basketball has turned a €1.3 million deficit from 2007-2009 into a €700,000 surplus over the past three years. A return to international action is under way and a new sponsor is being sought for the Super League.
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Guinness Expands to More Rugby
Fresh from announcing support of the Guinness Rugby Gathering at UCD, the Diageo Brand has expanded its relationship with Rugby by signing new deals with England and Wales, and extending partnerships elsewhere.
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