Commercial Changes in GAA
Change to rules on the field grabbed the attention at the GAA Annual Congress but it is changes to how sponsorship is handled that may have the greater long term impact for the Association.
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Tag: Sponsorship
Major McSponsorship for FAI
The FAI and McDonalds have signed a new sponsorship deal around coaching for kids that will produce an additional 65,000 hours of organised football for 8-10 year olds in the next 12 months.
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IRB points toward better activation
The local activation of an international deal always needs to be thought through carefully so that it is relevant to the right audience. The IRB and Emirates showed how this week.
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South Coast Deal – Irish Relevance
Discover why a deal signed between a football club on the South Coast of England and a major local employer should be of interest to sport and business in Ireland.
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3 Calls on Fans for Latest Campaign
Three has called on Irish soccer fans to be the stars of its latest TV campaign, launched this week on Facebook and debuting on TV screens from Friday.
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