Powerade signs up to Athletics Ireland
Powerade, which recently stepped away from its relationship with the IRFU, is to become the official sports drink of Irish athletics.
Read MoreFeb 21, 2013 | News Members, Sports marketing
Powerade, which recently stepped away from its relationship with the IRFU, is to become the official sports drink of Irish athletics.
Read MoreFeb 21, 2013 | News Members, Sport for Business
The Irish Sponsorship Summit took place at Croke Park in Dublin this week and we posted regular updates throughout the event.
Read MoreFeb 20, 2013 | GAA, News Members
Insurance giant Allianz has formally launched its continued sponsorship of the Allianz National Hurling League. The partnership is entering its 20th year.
Read MoreFeb 20, 2013 | News Members
Toyota has deepened its engagement with Irish sport through the appointment of dual European Cross Country Champions Fionnuala Britton as an ambassador.
Read MoreFeb 19, 2013 | News Members, Rugby, Sports marketing
The newest name on the roster of brands looking to activate sponsorship around this year’s RBS Six Nations Championship is Lucozade Sport.
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