Irish Women secure World Cup Place
The Irish Women’s Rugby Sevens team only formed eleven weeks ago. On Sunday they qualified to participate in the 2013 World Cup Finals.
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Tag: Sponsorship
Irish Derby takes a worthwhile chance
Horseracing Ireland, the Curragh and Dubai Duty Free have taken a gamble on shifting the time of the Irish Derby. It is a well calulated gamble though and it deserves to pay off.
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Paralympics team named for London
Paralympic sport has become a model blend of the passion needed to achieve in sport as well as a focus on numbers that appeals to business. The London 2012 team is a measure of its success.
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Chevrolet looks to win over Man United
Chevrolet are the latest in a long line of car manufacturers to start spending on sports marketing. We take a look at a number of tricks they are using under the bonnet of their deal with Man United
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Australian sport says no to alcohol
12 of Australia’s leading sporting organisations have agreed to end all existing and future relationships with alcohol companies as part of a new government led strategy entitled ‘Be the influence.’
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