Bank of Ireland has added a fifth Rugby team to its sponsorship portfolio with the news that it has signed a three year deal with the Emerald Warriors, adding to its support of Connacht, Leinster, Munster and Ulster.
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The world keeps turning and with the Republic of Ireland back in Euro 2020 Qualifier action next Friday and Monday, there were sponsorship engagements for the FAI to fulfil over the weekend.
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A Sport for Business Exclusive chat with Rory Sheridan of Diageo on how and why they got involved with sponsorship of The Union Cup
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Gareth Thomas was back in Dublin yesterday to lend his support to The Union Cup, Europe’s biggest LGBT+ inclusive rugby tournament which takes place in the city for the first time on June 8th and 9th.
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A sense of community is a key element of each of the major sponsors’ campaigns this year, each of them touching on a slightly different way of looking at it but pretty much all focused on the small rather than the large.
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