The Amgen Irish Open 2025 returns to The K Club’s Palmer North Course from September 3rd to 7th, bringing with it not only world-class golf but also a cutting-edge line-up of technology and innovation experiences designed to engage fans of all ages.
Leading the way is The Academy, where visitors can step into an interactive coaching environment led by PGA professionals.
Fans will be able to receive expert tips, analyse their swing, and learn from some of the game’s most respected coaches, making it the perfect stop for those looking to sharpen their skills or pick up a club for the first time.
Fans can also get into the swing of things at The Arcade, which turns golf into an immersive digital experience.
Visitors are offered a mix of virtual reality and golf gaming, delivering a next-level experience ideal for young adults and anyone who wants to combine golf with cutting-edge entertainment.
Celebrity Pro Am
The technology attractions are just part of a wider programme at The K Club. The week begins with the Celebrity Pro-Am on Wednesday, September 3rd, featuring a line-up that includes rugby star Josh van der Flier, former Irish rugby internationals Johnny Sexton and Tommy Bowe, All-Ireland winners, Tipperary’s Ronan Maher, Kerry’s David and Paudie Clifford and lifestyle influencer Dearbhla Silke.
World-Class Golf
Fans can watch Rory McIlroy fresh from his Grand Slam season and Masters victory, alongside Shane Lowry, Pádraig Harrington, Séamus Power, Ryder Cup Captain Luke Donald, defending champion Rasmus Højgaard, 2016 Masters champion Danny Willett, 2018 Open winner Francesco Molinari, Venezuelan Jhonattan Vegas and American Ryan Gerard, will compete for the title, as they battle for one of European golf’s most prestigious titles.
Paul Gillmon, Tournament Director of the Amgen Irish Open, said:
“Fans can expect a lot more at this year’s Amgen Irish Open.”
“We’re embracing innovation in a big way. From interactive coaching at The Academy to immersive experiences in The Arcade, we’re creating spaces where fans of all ages can engage with the game in exciting new ways.”
“It’s all about enhancing the fan experience and making golf more accessible, interactive, and fun, whether you’re a lifelong player or just discovering the sport.”
Music
Off the course, the Village will keep the festival vibe going with live music headlined by The Stunning on Saturday night and Simple Things on Sunday evening, plus premium food and drink, family fun, and activations from top brands.
SPORT FOR BUSINESS AUTUMN EVENTS
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h Sport, including the use of AI in sport. Then on September 25th we will host our Annual Children in Sport Conference, on October 14th, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference, in partnership with Lidl.
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