Sport is the one true universal language understood by everyone around the world.  Associated Press recently unveiled a short video expressing in graphics and images the power of global sport.
From 75% of the world’s population watching the last Olympics; to more than 50% of viewers using a second screen device to watch part of the Superbowl last month; to 60% of the traffic to the London 2012 website coming through mobile devices; the video expresses just how big a role sport is playing in the new order of communications.

Discover the ten social media trends for 2013 that emerged from the Sport for Business Members Round Table at Google Docks last December.