This morning we are pleased to launch the third wave of our Sports Impact Monitor in partnership with Onside Sponsorship
Request Access to the third wave of the Sport for Business Onside Sports Impact Monitor below
In April and June, we conducted the first two waves of insight from our Sport for Business Members. Now it is time, at the end of summer and the early stages of a return to live sporting action, to see again where our levels of confidence and optimism are.
Between the first two waves, we saw a rise in confidence in how the general economy and the sporting sector would bounce back.
On the former, our sense of belief rose eleven points to 67 per cent believing that things would be ok.
In sport, there was also a rise of eight points to 45 per cent that a strong recovery would manifest itself.
We now know more about the reality of ‘behind closed doors’ and will see the biggest test of this in an Irish context at the weekend when Leinster face Munster at the Aviva Stadium in front of 52,000 empty seats and on TV behind a paywall with eir Sport.
It will be interesting to view your perspective on how different sectors from sporting bodies to government are handling the ongoing pandemic, particularly in light of this weekend’s deeper restrictions.
We are also going deeper and looking at some of the elements from social justice to sustainability that might guide the ways in which sponsorship will evolve over the coming period.
“Reflecting our ambition to continually evolve the insights that the Onside Sports Impact Monitor uncovers with Sport for Business members, the third wave will begin to explore the industry’s sentiments on live social issues including sustainability and racial injustice and how these can impact sport and sponsorship,” said John Trainor of Onside.
“The global pandemic has forced sports sponsors and rights holders to work more creatively together than ever. In this phase of our research, we aim to test Irish sports industry views on emerging opportunities globally and locally as a result of new viewing patterns and necessary hygiene and social distancing initiatives.”
If you have participated in the previous two waves alongside more than 100 of your fellow organisations that are part of Sport for Business we are asking you your views and sharing the collective perspective with you again.
If you are a member but have not taken part so far we would encourage you to do so. The full detail of what we discover will be exclusively delivered to you as a participating Sport for Business member in early September.
It will be a key element in helping to determine plans for the hopeful surge of sport that we will see between now and December and into 2021.
Request Access to the third wave of the Sport for Business Onside Sports Impact Monitor below
