A number of major announcements in the world of sports broadcasting are analysed in the latest issue of Sport for Business Weekly.  We look behind the numbers of the UEFA Champions’ League rights deals announced on Tuesday, and consider the importance of sport as a content cornerstone of emerging technologies.
Launch Issue 20 of Sport for Business weekly
We focus on Paralympic Sport through the major announcement of live TV coverage from the London 2012 Games but also look to grassroots and how one Local Sports Partnership is spreading the word about sport in the community.
Spar is our Sponsor in Focus this week.  We look at the benefits they have received through a long term association with Irish Athletics and how that is being extended into the digital marketing space.
We gather together all the commercial sports news from the last seven days and applaud Punchestown for racing on through the rain.
Thursday’s Main News Stories
Drogheda United secure new sponsors
Sky extends partnership with British Cycling
Teamer at the Sport Industry Awards
Latest issue of Sport for Business Weekly (May 3rd to 9th, 2012)
The latest issue of Sport for Business Weekly (May 3rd to 9th 2012)

Sport as the cornerstone of the new broadcast and entertainment environment; Spar this week’s sponsor in focus; Keeping it Local for clubs and communities; Paralympics 2012 – Coming soon to a screen near you.
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