The Good Friday clash of Bohemians and Shamrock Rovers at Dalymount Park is to be televised live on Virgin media. The game is sold out at Dalymount Park and this will be the first time that the League of Ireland has featured on Virgin.
The news comes on the back of multiple sold-out games across the SSE Airtricity League of Ireland in 2023 and demand for more high-profile fixtures to be broadcast such as the Dublin Derby between table-toppers Bohemians and defending Champions Shamrock Rovers.
For the first time, League of Ireland football in 2023 will now be broadcast on three free-to-air platforms alongside TG4’s live coverage of the SSE Airtricity Women’s Premier Division and RTÉ’s coverage of the SSE Airtricity Men’s Premier Division. LOITV will also stream all matches across all three Divisions.
With the title race already shaping up to be one of the best in recent history, this broadcast will help deliver the action to an even bigger audience. Live coverage will begin at 19:30 on Virgin Media Two with kick-off at 19:45.
“We are delighted to announce this broadcast with Virgin Media TV to add to the coverage provided by our current partners RTÉ and TG4,” said League Director Mark Scanlon.
“With increased crowds and a great start to the season, it is important that as many people as possible get the opportunity to see live LOI football and Virgin Media’s coverage of such a big fixture will help us engage more fans than ever before.”
“We are delighted that Virgin TV has decided to trial coverage of the LOI via this one-off game and we are hopeful this will lead to a wider commercial deal moving forward,” added FAI Commercial Director, Sean Kavanagh.
“Either way we are delighted that another major broadcast partner is expressing a proactive interest in the League of Ireland competition, and this augurs well for our future strategic plans for the League.”
“We are delighted to be broadcasting our first ever SSE Airtricity Men’s Premier Division fixture and you couldn’t choose a more exciting one than Bohemians versus Shamrock Rovers,” said Virgin Media Head of News and Sport Mick McCaffrey.
“The league has never been more popular as evidenced by the number of fans attending matches every week and we are really looking forward to bringing our viewers such a top-class game on Good Friday.”
“We’re a proud supporter of all three League of Ireland Divisions, so we’re always actively looking for opportunities with our partners at the FAI to bring the excitement of the games to more audiences,” concluded SSE Airtricity Interim Head of Brand, Advertising and Sponsorship, Ashley Morrow.
“Supporting Virgin Media’s live coverage of the Bohemians v Shamrock game provides a great opportunity for even more fans to enjoy the game next weekend and to demonstrate the strength of the league.”
