Vodafone has today announced a multi-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis and Croquet Club.

Throughout the partnership, Vodafone will ‘help enhance the Wimbledon experience for fans’.

The new partnership, which will run for an initial five year period, will use the latest in Augmented Reality, Virtual Reality, 360, haptic and IoT technology to inspire fans and bring them closer to the action.

Vodafone is also working with the AELTC and the LTA to develop a new competition for grassroots players, with more details to be announced soon.

Vodafone will work with British tennis stars Tim Henman and Laura Robson to support the partnership. They will draw on their experience playing at the highest level to inspire people to reconnect with the sport and bring tennis to life for current and future fans.

“There is a huge buzz around British tennis and Wimbledon is set once again to be a high point of the summer,” said Max Taylor, Vodafone Consumer Director.

“We want to build on this momentum long-term by helping people get involved in the sport.”

“This is a fantastic opportunity for us to use our connectivity to deliver a world-class experience for fans both on and off the court. We can’t wait to get involved.”

“We are thrilled to welcome Vodafone as the Official Connectivity Partner of The Championships,” added Gus Henderson, Commercial Director of the AELTC.

“We are looking forward to seeing how Vodafone will create unique experiences to bring our fans even closer to the action at Wimbledon this summer. It is also very exciting to have a partner who shares our aim of promoting tennis to an even wider audience.”

This will certainly be a partnership to keep an eye on and see what different advances in connected activation it brings.