Volvo has confirmed its renewal of a long standing association with the Dun Laoghaire Regatta by taking title sponsorship of the event to be held in July 2013. The deal will be in association with Spirit Motor Group, the dealership for Volvo in South Dublin.
The Dun Laoghaire Regatta takes place every two years.  It is organised by the four yacht clubs in the harbour and is expected to attract 3,000 sailors and 400 boats from Ireland, Britain and further afield.
Confirming the sponsorship will also be a boost for the plans of Dun Laoghaire Rathdown Council to mount a bid to host a leg of the Volvo Ocean Race in the future.
This culminated in Galway last year and was deemed a great success for the city.  An estimated €60 million of economic value was generated but the organisers were left with debts of over €500,000 and have said they were unlikely to be able to go forward again.
“Sailing is a global platform for Volvo with our global involvement in the sport including the Volvo Ocean Race and we are proud to continue our association with this superb inshore regatta in Dun Laoghaire” commented Adrian Yeates, Managing Director Volvo Car Ireland.
“Like all events we rely enormously on the support of our sponsors, said Adam Winkelmann, Chairman of the 2013 Volvo Dun Laoghaire Regatta Committee.
“The regatta relies heavily on sponsorship and an army of volunteers to deliver a quality event at an affordable price. We are really delighted that Volvo Car Ireland, our long-standing title sponsor, continues as our primary brand partner in that regard. We welcome once again Spirit Motor Group as a very important addition to the mix.”
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