The Ladies Gaelic Football Association has announced an imaginative expansion of its sponsorship portfolio with Tyrone based DFI Beds coming on board as the Association’s first-ever Official Sleep partner.
The initial two year deal will see DFI Beds signing up to shine a light on the importance of sleep, rest and recovery in the lives of Ladies Gaelic Football players and all involved in the sport.
A further extension to the partnership will see the the launch of the inaugural LGFA x DFI Beds Sleep Collection – which includes the double-sided Recovery Duo Mattress and Recovery Duo Mattress Topper and two exclusive new beds – the All-Star Ottoman Bed and the Champion Divan Bed.
Limerick Ladies Gaelic Football team captain, Róisín Ambrose, Leitrim’s 2024 TG4 All-Ireland Intermediate Championship winner, Charlene Tyrell, and leading inter-county referee, Marion Hayden have come on board as brand ambassadors for DFI Beds, along with former Armagh star Caoimhe Marley Morgan.
“Sleep aids improved performance in many areas related to the demands of Ladies Gaelic Football,” said Ladies Gaelic Football Association CEO, Helen O’Rourke speaking at today’s announcement.
“With many of our players juggling busy personal and sporting lives, the importance of sleep, rest and adequate recovery cannot be underestimated.”
“DFI Beds is in a position to assist, with a wide range of high-quality products aimed at improving the quality of sleep of our players and members.”
“Sleep allows muscle tissue time to recover between workouts and sleep is also crucial to ensure that players have the energy to exercise.”
“This is an excellent fit for the LGFA, as we embark on a new partnership with a company that prides itself on ensuring that customers receive quality products that help to ensure the best possible night’s sleep.”
“For many years, DFI Beds has been supporting teams and athletes in a variety of sports to achieve a better night’s sleep as we all understand the impact of rest on performance,” added DFI Beds Managing Director, Brian McCann.
“Just like the LGFA and the strength of its clubs across Ireland, we have a customer base that spans the country, from Listowel to Letterkenny, therefore there’s a natural synergy with the Association.”
“We are so honoured to be the first-ever sleep partner of the LGFA. Coming from a family of girls, many of whom play women’s football, I know first-hand the passion players have for the sport, and how small increments, such as sleep quality, can make a major difference on the pitch.”
SPORT FOR BUSINESS PERSPECTIVE
Having an Official Sleep Partner is redolent of the sponsorship extensions more common in Premier League Football or the NBA so fair play to the LGFA and DFI Beds for ‘dreaming up’ this partnership. (Sorry couldn’t resist…)
WHAT’S UP NEXT?
The second round of matches in the Lidl National League will be played across this coming weekend. The LGFA X DFI collection is on sale now.
MEMBERSHIP AND EVENTS
The LGFA, and partners Lidl, TG4 and AIG are four of the organisations involved in the sport that are among the 300+ full active members of the Sport for Business community. Lidl Ireland are our Official Partners in coverage of Women and Sport
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.