Western Union, one of the world’s largest payment firms has taken over from Seat as the presenting sponsor of the Europa League . This partnership will commence immediately and run through to the UEFA Europa League Final in 2015.
The bank operates in 200 countries via an agent network of 500,000 outlets.  It has outlined that the sponsorship of the competition, involving teams from 53 countries and broadcast to an audience of 1.3 billion, will enable it to engage with its agents and customers.
The brand will feature prominently at venues and games and the agreement also provides digital, video and social media content opportunities.  This will be an important elementgiven that online revenues rose by 38% in the first quarter and are a key area for expansion.  Sport delivers from a content perspective in a way that is unmatched by almost every other form of marketing.
There are hundreds of outlets for the company in Ireland, through An Post and Fexco and this could open up opportunities if any of the possible four Airtricity League of Ireland sides that could end up in the group stages does so. Bohemians, St Pats, Sligo Rovers and Shamrock Rovers are all hoping to emulate Rovers by making it to that lucrative point.
As part of its overall support for the UEFA Europa League, Western Union is developing a comprehensive marketing and communications programme that will seek to involve customers from around the world and the players in the competition in a unique and inspiring way.
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