Sponsorship at Euro 2020 has been in the spotlight like never before. From the little Volkswagen on opening night to Ronaldo’s moving of Coke bottles and the light touch but long reach of TikTok.
We were joined by sponsorship expert Daragh Persse of The Brand Fans to have a look at who is in line for a bonus and which brands have been performing a little below par.
Which brand kicked off fastest in the digital space?
How important is it to UEFA to get the right sponsors activating well?
What was the real impact of Ronaldo and Coca-Cola?
Which brand is top of the pile after the group stage of matches?
It is a fascinating conversation for anyone with an interest in sponsorship.
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