If you were in Dublin last night you might have seen the glow coming from Dublin 4 as the Aviva Stadium lit up in Rainbow Colours for Pride. If not you can experience it in the brilliant image above taken by James Crombie of Inpho.ie.

The Allianz Arena in Munich was forbidden from doing so as it was considered a political gesture against the Hungarian visitors. While freedom of speech has to apply to all if it has meaning for any but the restrictive legislation being introduced in that country is offensive and perhaps even the request was enough to highlight that.

Back to Dublin though and there was no stopping Aviva.

The stadium has lit up for the past two years after a major upgrade of the lighting systems ahead of our scheduled hosting of games that would have taken place there over the past two weeks.

Aviva Ireland, proud sponsors of Aviva Stadium, the IRFU, the FAI Men’s National Football Team, and the Women’s National Football Team, is calling on the Irish sporting community and people of Ireland to #LaceUpWithPride during Pride month to show solidarity with the LGBTI+ community.

It has teamed up with Intersport Elverys, with rainbow laces available at selected stores and online for €4, with all profits going to BeLonG To Youth Services, the national organisation supporting lesbian, gay, bisexual, transgender and intersex (LGBTI+) young people in Ireland.

People who show how they #LaceUpWithPride on social media will be in with the chance to win tickets to every men’s Irish Rugby & FAI Football game in Aviva Stadium in 2022. Rainbow laces are available to purchase here.

CHECK OUT THE SESSIONS FROM LAST WEEK’S SPORT FOR BUSINESS PRIDE AND INCLUSION EVENT 2021

 

Is it time to take your place among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas in the commercial world of Irish Sport.

 

Sport for Business Partners