Wimbledon 2025 falls somewhat behind its rival Grand Slam tournaments in ticket sales due to the size of its campus and the fact that it is not large enough to host qualification. That might change with a major court case expected to be decided next week on whether a planned major expansion will be permitted.
What it leads the way in, by a substantial margin, though, is the revenue it derives from sponsorship.
The All England Club’s ability to integrate high-value sponsors while preserving the tournament’s heritage has helped it generate a reported $124.7 million in sponsorship revenue for 2025.
At the heart of this success is a longstanding roster of premium partners.
Rolex, the tournament’s Official Timekeeper since 1978, adds to the sense of timeless elegance and is a cornerstone of Wimbledon’s luxury identity.
There may be no Roger Federer on court this year, but they have given us a reminder of days gone by.
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Slazenger, holding the longest-running sponsorship in sports history, marks its 123rd year providing tennis balls and other essential equipment.
Tech innovation continues to play a leading role in 2025, spearheaded by IBM, the Official IT Partner of Wimbledon. From real-time stats and AI-powered match predictions to broadcast enhancements, IBM’s digital integration adds a significant layer to the fan experience at the venue and away from it.
On the ground, Range Rover, now in its second year as Official Vehicle Partner, provides a fleet of luxury vehicles to ferry players and officials around south west London, and a sophisticated multi-platform campaign.
Elsewhere, Evian bolstered its sustainability credentials through its Global Ambassador partnerships with star players Carlos Alcaraz and Emma Raducanu.
The collaboration ties elite performance with wellness and environmental responsibility, both seen as core values of the tournament.
Among the standout activations in advance of this year has been that of Barclays, in its third year as Official Banking Partner.
The British bank led with a campaign titled “Moments That Matter”, featuring emotive stories of players, coaches and fans. Its branding will be seen not only around the grounds and online, but also on player kits, with Frances Tiafoe prominently wearing the Barclays logo on his sleeve.
Ralph Lauren has been kitting out the officials and the ball boys and girls for over 20 years and knows the importance of a good look.
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American Express is the official payments partner, offering exclusive hospitality lounges, fast-track entry for cardholders, and unique merchandise offers.
Wimbledon has always been synonymous with food and drink partners, including Pimm’s, Lavazza, Sipsmith Gin, and Lanson Champagne.
Their experiential zones offered fans a chance to relax and recharge while engaging with brands in a quintessentially British setting.
Stella Artois, Emirates, and Vodafone will also be activating on-site and through digital campaigns, ensuring visibility both at the venue and across global audiences.
And finally, how could you not love this introduction to the action which gets under way today.
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Sport for Business Sponsorship Research Round Table
Our membership has spoken, and the results of our annual review will be published on July 7th, outlining what we think and what we plan to do.
Then, on the following Wednesday, we will host a Round Table event for Sponsors, Rights Holders, and Agencies to dive a little deeper and share their thoughts on the research and where we stand in mid-2025.
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WHAT’S UP NEXT?
Sport for Business is in planning for major events bringing together leaders in Irish Sport and Business across a range of subjects in the second half of the year.
On Thursday, August 29th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport.
Find out More about Our Sport for Business Events Programme Here
MEMBERSHIP AND EVENTS
Tennis Ireland, as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.
This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland. Â
Find out more about becoming a member today.
Get the full benefit of a Sport for Business membership by joining us at one of our upcoming events, where sporting and business leadership come together.
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