In this week’s packed Women in Sport Weekly, we focus on new research from the UK, media coverage here over the Easter weekend, Irish teams in action across the world and more.

 

*********

 

UK RESEARCH MARKS GIRLS ACTIVITY AS KEY

Funded by Comic Relief, new research from the Women in Sport Network looked to understand how the Covid-19 pandemic has affected the lives of teenage girls and their relationship with sport and physical activity.

The research showed that lockdown has led girls to recognise the value of exercise for physical and mental health

52% of girls agreed that keeping fit and doing physical activity was more important than ever
55% of girls said they felt being physically active made them happier
54% said that it made them less stressed

Perhaps most critically 82% of girls say they will put more effort into being active when life returns to normal.

Less positively, half of the girls (51%) surveyed by Women in Sport were concerned that they were losing their fitness and 45% worried that it would be hard to get back into the habit of sport and exercise after the pandemic. Many have lost confidence in their sporting ability (41%) and many more are worried about being in large groups again (40%).

The research took place over a 2-month period with a group of girls aged 13-16 who were both active and less active before the pandemic. It also included a survey of 1,500 girls, representative of the diversity of people in the UK.

Find out more about the report and the findings here.

 

*********

 

SPORT FOR BUSINESS MEDIA MONITORING

Sport for Business is continuing to monitor the coverage of Women’s sport across a selection of Irish mainstream media.  Our latest figures are drawn from a period over the Easter weekend where there was coverage of Leona Maguire and Stephanie Meadow at the ANA Inspiration tournament, the Republic of Ireland Women’s National Team and the Six Nations tournament, the AFL W season, Rebecca Welch taking charge of an English Championship match, the dates for the Lidl Ladies National League in football and more.

Particular credit is due to the Daily telegraph, which we include as a marker and RTÉ Sport online which both exceeded 20 per cent of coverage on at least one of the three days in question.

 

 

********

 

IRISH RUGBY PODCAST IN SUPPORT OF WOMEN’S TEAM

Irish Rugby supporters will have a new way of getting to know Ireland players during the 2021 Women’s Six Nations Championship.

The Ireland Women’s Rugby Podcast will drop on Soundcloud every Wednesday in April and can be found on the Irish Rugby website.

Each of the four episodes will feature Ireland teammates talking to each other about their journeys, their best rugby memories and the things that matter to them outside the game.

The first episode in the series features Lindsay Peat, Stacey Flood and Dorothy Wall on the importance of family, Laura Sheehan’s first try for Ireland, Claire Molloy, Claire Boles and Stacey Flood on how they relax away from rugby and more.

 

*********

We paid tribute this week to the energy being put into the promotion of the Republic of Ireland WNT for their two friendlies against Denmark and Belgium.

One of the key ways in which the profile of the team has been enhanced is through a strong focus on the visual identity.

Here are some of the images which have been used across digital and social media in the run-up to the game.

 

 

 

 

It is an impressive collection of images and a great way to target building up knowledge of the players and the team.

 

*********

Each week we carry a Women in Sport Weekly Column, highlighting stories here in Ireland and around the world that are relevant to the idea that we are only catching up to what is happening elsewhere and that while we may be strong in some areas, there are certainly others where we need to prod and poke to ensure fairness.

That’s all, it’s not a takeover, it’s not at the expense of sport that is there already, it is just recognition that sport should be more conscious of its obligation to the 50.5 per cent of the population that has just as much right and talent to play sport as anyone.

If you think there is a story around Women in Sport that we should feature please get in touch and let us know.

Sport for Business Partners