The UEFA Women’s Champions League has agreed a new four-year global broadcasting partnership with streaming platform DAZN, together with YouTube.
A first for the competition, the new deal will greatly increase exposure to women’s football as the UEFA Women’s Champions League introduces a 16-team group stage for the first time.
Peamount United will be one of 59 teams in the draw for the first round of qualification this Friday, July 2nd.
The agreement is one of the largest broadcast deals in women’s club football history and signifies a game-changing move in UEFA’s and its partners’ global commitment to women’s sport.
This is centred on the mission of growing the UEFA Women’s Champions League, turning more players and teams into household names and inspiring the next generation of players – all of which starts with more people around the world watching the game.
The new group stage format is accompanied by centralised media and sponsorship rights, which will lead to a significant increase in revenues. This has built the foundation for the recently announced new financial distribution model through which €24m will be spread throughout women’s football across Europe
The multi-year deal grants DAZN exclusive rights worldwide, with the exception of the Middle East and North Africa (MENA) – where rights include clips and highlights – and China.
Live and On-Demand
For the first two seasons (2021/22 and 2022/23), fans will be able to watch all 61 matches live and on-demand from the group stage onward on DAZN, and free on DAZN’s YouTube channel.
For the following two seasons (2023/24 and 2024/25), all 61 matches will be shown live on DAZN, while 19 matches will be free to view on DAZN’s YouTube channel.
“Two years ago, when we launched UEFA’s first ever women’s football strategy, ‘Time for Action’, we promised action that will lead to a greater, more professional and more prosperous game by 2024,” said UEFA president Aleksander Čeferin.
“Several initiatives have since followed and this summer is a giant leap in that direction.”
“We are delighted to announce the start of a four-year global partnership with DAZN and YouTube. There is no better way to inspire future generations of young girls and boys to play football. Women’s football is here to stay and will only grow stronger.”
“This deal is a first for women’s football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women’s Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe,” added Nadine Kessler, UEFA chief of women’s football.
“Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together, we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
DAZN has released a campaign film today entitled We All Rise With More Eyes – the debut content on its new UEFA Women’s Champions League YouTube channel, directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO.
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