123.ie has been unveiled as the new official partner to Athletics Ireland in a multi-annual six-figure deal which 123.ie will further support with marketing and promotional spend.

They take the place of Irish Life Health who filled the role for six years and have transitioned this year to naming partner of the Irish Life Dublin Marathon as well as ramping up their partnership with the GAA.

The new partnership will see 123.ie take up title sponsorship of Athletics Ireland’s National Championships, Summer Camp Programme, National Athletics Awards, and participation initiatives for the next three years, including ‘Runuary’, the participation initiative that will kick off the New Year.

The announcement comes on the back of a hugely successful period for Irish athletics which has seen Irish athletes secure thirty international medals during the Tokyo Olympic cycle, compared to the twelve claimed during the Rio cycle.

We spoke to Elaine Robinson, Managing Director of 123.ie and Hamish Adams, CEO of Athletics Ireland to find out more about the deal.

The support from 123.ie will further help develop the sport from grassroots right up to high-performance.

Athletics Ireland membership has bounced back tremendously following covid lockdowns, resulting in the 60,000-member milestone being achieved in October of this year, the earliest the figure has ever been reached in a calendar year.

2022 has seen the emergence of the next generation of athletics stars including Ireland’s fastest man Israel Olatunde who thrilled Irish fans earlier this summer with his 10.17 record-breaking display in the European 100 meters final in Munich.

“Athletics is the perfect sport for people of all abilities to get involved in and it’s great to see 123.ie investing in our sport,” he said at the launch.

“Athletics is all about trying to better yourself and I’m really excited to see how this new partnership between Athletics Ireland and 123.ie can help bring athletics to an even wider audience over the next 3 years.”

“We have long been admirers of the great ambassadors we have in Irish athletics, and we look forward to working with, and supporting these athletes over the coming years,” said Robinson.

“Both Athletics Ireland and 123.ie appreciate and value people who are always trying for better, and we are excited about the opportunity to invest in an inclusive sport that offers everyone from the age of 8 – 80 the opportunity to be the best they can be.”

“We also look forward to supporting the 300,000-strong running community in Ireland which we will be engaging with through Athletics Ireland led initiatives over the coming months.”

“We are delighted to welcome 123.ie on board as our new national sponsor,” said Adams.

“Athletics Ireland has a mission to support and develop the athletes of Ireland of all ages, disciplines, and abilities and to contribute positively to increasing physical activity levels across the entire population. The support provided by 123.ie will enable our association to deliver on these objectives through our competition programmes, summer camps, recreational events, and many other initiatives.”