Rebecca Miller – Ulster Rugby

Rebecca Miller is a Marketing Executive with Ulster Rugby.

She works as part of the Communications, Marketing and Sponsorship team and has significantly grown the organisation’s followers, engagement and reach across Facebook, Twitter, YouTube, Instagram and TikTok.

This growth and engagement is key for Ulster Rugby’s sponsors and offers them a great opportunity to connect with the wide fanbase as well as giving them a more meaningful relationship with the team.

Miller’s innovation in launching the Ulster Rugby TikTok channels has resulted in huge success. This has included over 50,000 followers, 1.5 million likes and a number of pieces of content with over 1 million views.

She graduated from Ulster University with a Marketing Degree in September 2019 and joined Ulster Rugby that September.




Check out previous nominees for the Sport for Business 30 Under 30…

This annual list identifies those under the age of 30 who are making a mark in the business of sport in 2022. It is compiled with the ongoing support of PwC, ‘where potential becomes success’.

The criteria for nomination is that they should either be working in a role that sees them playing a significant part in sports administration, sports marketing or the commercial world of sport; or that they are a graduate of an Irish third-level institution and making their mark on the international stage, and that they were born in or after 1992.



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