It is always one of the most popular series we run through the year and our listing of 30 Under 30 Young Leaders of Tomorrow for 2021, in association with our friends at PwC, has now reached the first ten.

We are now beyond the halfway point in highlighting 30 young leaders that are making a mark within the Business of Sport in Ireland. They will be drawn from sports administration,  sports sponsorship, sports media and other areas. Our ambition is the creation of a network of people making a real difference within our industry.

They will join the 100 who have been nominated over the past four years and there is still time to nominate someone you feel might be a good addition.

How to nominate someone you know for our list.





Digital Content Manager at AIB

Rob O’Leary joined AIB as a social media manager in 2017 and is now the Digital Content Manager working as part of the sponsorship team and delivering on projects including the multi-award-winning “TheToughest”.

He spoke at the Sport for Business Irish Sport on Social Media event we hosted at Twitter HQ in Dublin in 2019 and was chosen as the 2021 Marketing Institute of Ireland scholarship recipient for the European Sponsorship Association’s Diploma in Sponsorship and Sports Marketing.

He has been also been named as one of the finalists for the AIMS Young Marketers of the Year 2021.

Rob graduated from Waterford Institute of Technology in 2016 with an Honours Degree in Recreation and Sport Management before attending the Smurfit Graduate Business School to get a Masters in Digital Marketing.


Take a look at the others to have appeared this year on the 30 Under 30 list


Sport for Business Partners