Want to learn more about the rapid inflation in the cost of kit deals with leading teams and how they manufacturers can justify the high price with the right team?
Tune in tonight to The Last Word on Today FM when Rob Hartnett of Sport for Business will be running the rule over recent deals signed between Canterbury and Irish Rugby and Umbro’s return to the fold with Everton.
We will also look at how Puma, who paid to leave Brian O’Driscoll and crew and have now invested in a €35 million a year deal with Arsenal and at the likely record breaking deal being negotiated with Manchester United.
Puma’s deal will have delighted Arsenal fans but also brought back memories of days gone by when Thierry Henry and Cesc Fabregas featured in this launch of a new boot in Barcelona last month.
The Last Word on the Value of Kits
