Live sport is the holy grail for media in the digital era. It’s the one event that an audience will stick with through advertising breaks and one of the few areas where scheduling remains as important to the audience as it does to the broadcaster.
Little wonder then that sport should feature in the latest TV ad from Newstalk 106 who this week signed up as the sponsor of the Interprovincial cricket series. That’s one sport which doesn’t feature in the ad but how many of the sports and sporting stars that do appear can you name?
