Rugby World Cup TicketsDemand for tickets to the Rugby World Cup has been so strong that ballots will need to be held for all price categories in 20 of the 48 matches.

A ballot for the lowest cost tickets will be held for every match, including those that would attract the lowest level of general interest.

It is believed that Ireland’s pool matches against France at the Millennium Stadium and Italy at the Olympic Stadium in London have sold out, while tickets for the Canada and Romania games in Cardiff and Wembley are likely to be offered again in the second round of sales next month.

“We are very pleased with the demand for tickets and the number of applications,” said England Rugby 2015 CEO Debbie Jevans.

“It is clear that, for many matches or price categories, demand has exceeded supply and every one of the 48 matches will go to ballot in at least one of the four price categories – and it is likely that at least 20 matches will be balloted at every price category.”

“We will be running ballots in the next few weeks to ensure tickets are allocated fairly and will let all customers know the results of their applications by the end of October and before we take payments. We will spend the next few weeks processing the applications, running ballots, ensuring as many Rugby fans as possible get tickets and will provide a further detailed update next month. Any remaining tickets will go back on general sale in November.”

Meanwhile RWCL and tournament organisers England Rugby 2015 Limited have launched a clever new global video to encourage fans to buy tickets, hospitality, supporter tours and merchandise only from official sources. We won’t spoil the punchline but it’s worth a 30 second look to see how they are getting across the message urging fans to ‘buy official’ to ensure they do not miss out.