Updated February 9th 2016
With only four days to go until early bird tickets close and places filling fast for the Irish Sponsorship Summit, further major names have been added to the speaker line up with Tim Hunt and James Finnegan from Golf’s European Tour joining Jon Stainer of Repucom for one of the breakout sessions looking at measurement and the major trends impacting sponsorship during 2016.
The breakout sessions will run twice during the day covering five key areas of interest and delivered by recognised thought leaders from each sector.
Breakout 1: The Devil Is In the Detail; Contract Do’s and Don’ts
featuring Deirdre Kilroy, Partner, LK Shields.
Breakout 2: How Measurement Will Save You Time And Money
led by Jon Stainer, Managing Director, Repucom.
Breakout 3: Future Proofing Your Business; Digital Tools, Trends And Tips
featuring Paul Quigley CEO & Founder, Newswhip, and Jonathan Cloonan, Senior Director, GroupM.
Breakout 4: 2016 Olympic & Paralympic Games; Everything You Need To Know
featuring Michael Cole, Marketing Director of BT through its London 2012 Sponsorship and now working with brands and rights holders at all the major global sporting events from Rio through to Tokyo 2020; and Patrick Haslett, Commercial Director of Paralympics Ireland.
Breakout 5: Great Sponsorship for a Good Cause – featuring Sarah Keane, CEO, Swim Ireland and including causes from the charity and not for profit sectors.
Headlined by 10 international speakers the event will be guided by insight and learnings from the Rugby World Cup, Olympics, GAA, Taste festivals, Coca-Cola, Nike, British Gas and the Calgary Stampede and much more.
With tickets selling fast, delegates are encouraged to register now to avoid disappointment.
Key Note Speakers
Daniel Glantz – Global Head of Sponsorship, AIG
Topic – Building Your Brand Through Sponsorship
Daniel is the Global Head of Sponsorship for AIG and is responsible for overseeing and managing AIG’s global sponsorship program, including New Zealand Rugby and Dublin GAA. Danny develops and directs AIG sponsorship strategies, while working with all AIG regions to optimize the benefits of these relationships.
Jonathan Cloonan – Senior Director, ESP Properities, GroupM & WPP Ent. & Sports Agency
Topic – Are Digital Influencers the New Sponsorship?
One of Ireland’s most promising young marketing professionals, Jonathan’s focus is brokering branded content partnerships for specific digital companies across WPP & GroupM agencies including all things branded entertainment, online video, multi-channel network deals, social media, emerging tech, influencer (traditional celebrity talent & digital influencer) marketing and talent partnerships. Media production and distro. Jonathan was voted one of Forbes top 30 under 30 in 2012.
Mark Harrison – CEO, The T1 Agency
Topic – Must Know Sponsorship Trends
Mark is the founder of the recently rebranded T1 agency and the Canadian Sponsorship Forum, and a leading figure in the Canadian sponsorship and marketing industry. Passionate about events, sports marketing, sponsorship and promotion, Mark founded TrojanOne Ltd. in 1994. Mark applies his 20+ years’ experience in sponsorship and brand activation to serve an array of blue-chip clients and causes.
Matthew Leopold – British Gas, Head of Sponsorship
Topic – The Rights and Wrongs of Measuring Sponsorship
Matthew has a background in PR and branding, and has been involved in shaping and implementing partnerships for most of his career. Primarily focusing on the title sponsorship of British Swimming and its subsidiaries, Matthew has been able to focus on making swimming’s assets work hard for British Gas. As a non-Olympic sponsor of an Olympic sport, Matthew oversaw BG’s hugely successful 2012 campaign which gave free swims to anyone that pledged support to the British Swimming team.
Patrick O’Brien – Sponsorship Manager, Calgary Stampede
Topic – Activating Brands Through a Digital Marketing Platform
Pat leads a very diverse and passionate group of over 250 sponsors and partners while leading a team of nine high performing staff who manage the relationships with some of Canada’s largest and most active brands. Prior to joining the Stampede, Pat worked for six years at Alpine Canada and the Canadian Alpine Ski Team, as Race Events Manager.
Jon Burkhart – Founder, TBC, London
Topic – The Ballsy Guide To Better Content: Sport and Sponsorship Edition
Jon is a strategic content creator and co-author of Newsjacking: The Urgent Genius of Real-time Advertising and Hacker Maker Teacher Thief. In 2014, he launched his own content marketing consultancy TBC. As these three initials suggest, nothing’s been confirmed, and everything’s changing. That’s why Jon leads workshops for brands and agencies, helping them be more flexible with their content and more rigid with their strategy.
Rob Mills – Director, The Gemba Group
Topic – The Rise of Asia
Rob has worked in sport and entertainment related industries for over 20 years. By virtue of the different roles he has held in this period he worked across the key components of sport and entertainment – consumers, sponsors, venues, broadcast and rights holders, working with teams that are delivering Insights, Strategy and Communications to both brands and rights holders. As the Director responsible for our international business Rob also get to work on projects across a diverse range of markets including Asia.
Avril Bannerton
Managing Director, Taste of Dublin
Avril operates a full-service, specialist events company managing sales, marketing and sponsorship, as well as retaining highly experienced show directors and production teams in-house, who devise and build entire shows and exhibitions. An expert in sponsorship management, Avril designs unique features within events to complement and promote various quality consumer brands; successfully merging commercial interests and consumer entertainment. Avril’s simple mission in event management is to create ‘a great day-out, with something that appeals to everyone’! Some of the successful events Avril has staged in Dublin include the award-winning Taste of Dublin; the Taste of Christmas show in Dublin’s Convention Centre; the Top Gear Festival, based on the hugely popular BBC TV show and motor racing track; and the unique fashion and styling show with Trinny and Susannah, Style in the City.
“Our breakout sessions have been designed to give delegates the insight and skills that will make an immediate impact on their business and career,” said Bruce Mansour, Co-Founder of the Irish Sponsorship Summit.
“Staying ahead of the curve is important to every business involved in managing, planning or considering sponsorship in 2016 and this is the must attend sponsorship event of the year, not only in Ireland, but with its strong international flavour, most likely in Europe.”
Early bird tickets at €349 are available until Friday February 12th after which time the price will rise to €499. The cost of the day includes breakfast, lunch and multiple networking opportunities.
