The second screen experience, content creation or even event creation and the rise of women’s sport are three trends which Mick O’Keefe of PSG Sponsorship sees as being the areas that a good brand sponsorship team needs to be on top of. Mick was sitting down with Jamie Heaslip as part of a series of interviews looking at the sponsorship landscape in 2016 as we head towards the Irish Sponsorship Summit at Croke Park on February 25th.
Jamie Heaslip sits down with John Gillick of AIG to discover what makes a great team sponsorship tick…
“Don’t date, get married.” Avril Bannerton of Taste of Dublin says that you need to get serious to be a good partner…
How subtlety is making a big play to be the most important single trend in sponsorship activation with Rob Hartnett of Sport for Business…
Rob Hyland of Vodafone talks through why music and festivals have been such a winner for the brand…
