International athlete Colin Jackson was one of a plethora of sports stars out and about in Dublin this week promoting a variety of partnerships between business and sport.
His task was to promote the upcoming Wings for Life World Run taking place in Dun Laoghaire on 8th May and strongly supported by Red Bull.
This is the Irish version of a simultaneous global event taking place with 100,000 runners being gradually reeled in by a tracker car until there is one left standing.
The registration site has a neat goal calculator which gives an indication of how fast you will need to run to stay ahead of the tracker car, depending on how much distance you think you would cover.
You’d need to be hitting a modest enough 50 minutes to stay in the race through 5KM, stepping up to 1 hour and 10 minutes to last through 10KM and nudging 3 hours and 8 minutes to be still going at the Marathon distance of 42KM.
Nobody said it was going to be easy.
He might have bumped into All Black legend Dan Carter at the airport. He was here promoting Aldi’s involvement in the Forage Youth Citizenship awards and securing strong media coverage for the partnership throughout the day.
Richie Power and Fiona Coghlan were on their bikes for An Post around Grand Canal Quay while earlier in the day Damien Duff had been in Lifestyle Sports on Grafton Street launching the new Republic of Ireland kit for the Euro 2016 Championships.
A dizzying day then of sporting endorsement, all securing a share of voice for brands that might otherwise have gone unheard.
