When you spend a lot of money on sponsorship you have to spend a lot of money on making it work. Sometimes though the money is less important than the imagination that goes into creating a memorable idea.
Emirates has budgets for sport sponsorship that would make most eyes water but that does not mean they spend without thought. The ‘Welcome on Board’ initiative has been rolled out at key stadia to great effect and the short videos below capture a little of how the brand has made fans smile, locked their engagement with the brand firmly in place and, in the case of the Cricket World Cup Final last week, been adapted to suit local culture.
Now we are not suggesting that a ‘Riverdance’ themed idea might work for arch rival airline Etihad at the All Ireland Hurling Final this year but wouldn’t it be something…
Thanks to Darragh Persse of The Brand Fans for bringing this to our attention
