The Olympics is all about inclusivity and Nike have certainly played that card with this ad aired last night on NBC for the first time and highlighting the story of Chris Mosier, the first transgender athlete to represent Team USA at national level.

Because Nike is not an official Top Olympic Sponsor, using an athlete in this manner during the games might have posed problems but with Duathlon not part of the Olympic Programme they are able to blur the lines by referencing Team USA and making no mention of Rio at all.

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Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin