SSE Airtricity is to extend one of the most popular campaigns around the Euro 2016 Championships with new research into the #PowerofGreen.
Richard Dunne and Enda McNulty from the world of sport were at yesterday’s launch of the new research which promises to look at “the achievements the nation is proudest of, our stand-out character traits and the ‘Irishisms’ that people in Ireland most relate to.”
The hashtag was used back in May as part of a campaign by the company in its partnership with the FAI.
Speaking to Sport for Business at the time brand manager Jackie Kelleher told us
“We wanted to turn Ireland green this summer, hence the hashtag.”
“We chose #PowerOfGreen and gave everyone that switched to SSE Aitricity a new official jersey as part of their switch.”
“The central campaign idea was that every jersey through the years has a memory and now it’s time to make new memories in 2016.”
“The free jersey was front and central to our summer football campaign and it was vital that this idea was integrated across all channels from door sales and our TV ad (below) through Press, Outdoor, radio, Digital, social activation and our charity partnership with Make a Wish Foundation.”
