Irish Olympic silver medal winner Annalise Murphy, has renewed her association with Mercedes-Benz in Ireland as she begins preparations for the 2020 Olympic Games in Tokyo.
As part of a ‘Tier One’ partnership arrangement that sees Mercedes-Benz retain its status as the only vehicle manufacturer supporting Murphy’s bid for further Olympic glory, the 26-year old Rathfarnham sailing sensation will shortly take delivery of a 171 registered Vito Mixto van for use in transporting her team, herself and her equipment to events, here in Ireland and overseas.
Read more of our Sailing Coverage on Sport for Business
“The support of Mercedes-Benz, so valuable when preparing for the Rio Olympics, ensures my plans to go one better in Tokyo are off to a great start,” said Murphy who was voted the 2016 Irish Times Sportswoman of the Year in 2016.
Mercedes-Benz involvement in sport is generally at a global level with the US Masters, US Open Tennis, the German football team and the Laureus Foundation among the marquee properties it associates with.
Other individuals with whom it has endorsement deals include Rickie Fowler and Martin Kaymer.
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Murphy’s van will be wrapped in a vibrant picture of Murphy in action on the water and the deal also allows for the familiar Mercedes-Benz logo to be carried on her sails and clothing.
“This ensures there’ll be a star – not just in the boat, but on the boat as well,” noted Fergus Conheady, sales manager for Mercedes-Benz commercial vehicles in Ireland.
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