In our weekly update Sport for Business brings you news from partnership deals around the world that show the breadth of how sport and business can work together to optimum effect for both sides…
Rugby in America
NBC Sports signed a seven year deal to remain the exclusive broadcast home of Rugby in the United States.
The new deal covers the Rugby World Cup in Japan in 2019 and hopefully in Ireland in 2023, depending on the decision to be made by World Rugby in November.
It is thought likely that the US could be a future bidder to host a Rugby World Cup and this is an important part of the building process for the sport.
Ireland beat New Zealand in Chicago in 2016 as part of a promotional effort and next year’s Rugby World Sevens Final will take place in San Francisco.
Tennis in London
The ATP World Tour Finals in Tennis will be staying at London’s O2 Arena for the next four years but the look and feel will be different as Barclays have stepped away after eight years.
Nitto Denko, a Japanese Chemicals Technology Business attended the Tour Finals in 2016, are reported to have ‘fallen in love with the tournament’ and approached the organisers to take over the sponsorship.
“We are very proud to become the title sponsor of the ATP Finals,” said Hideo Takasaki, Nitto President, CEO & COO.
“Featuring the world’s top men’s professional tennis players, the ATP Finals fits very well with Nitto’s philosophy, where we challenge ourselves to gain top share by utilizing our unique technology both locally and on a global level.”
“As title sponsor, we hope to accelerate our global brand promotion this year, and for our 100th anniversary in 2018, and beyond. By sponsoring the ATP Finals, we at Nitto also aim to further increase the popularity of tennis, and we look forward to the emergence of new star players competing in the event.”
