Leinster Rugby and adidas have confirmed a new five-year partnership that will see the famous three stripes adorn all Leinster match day, training and leisure from the start of next season.

The sponsorship will see Leinster Rugby senior coaches and players begin their pre-season training in June wearing their new adidas kit.

In addition to the men’s and women’s senior Leinster Rugby teams, the deal will also see all Leinster Branch Referees, all age grade teams and all coaching and domestic staff working with the 76,000 players across the 12 counties of Leinster kitted out in the new gear.

“adidas is one of the most famous brands in the world, never mind in the team wear and sports marketing landscape,” said Leinster Rugby CEO Mick Dawson.

“We are delighted to have such an iconic brand alongside us as we look to grow as a club both on the field and off.”

“Already we have seen some great innovations from their team for our training and match kit and we look forward to seeing the kit on the players and indeed seeing the replica kit in-store from June.”

“A new jersey gets everyone excited and a new jersey with a new kit supplier like adidas doubly so.”

Leinster Rugby is the latest addition to the adidas rugby portfolio that already includes Munster, the All Blacks and France.

The brand has had a successful partnership with Munster that has rolled into an exclusive partnership with Lifestyle Sports and it is through Lifestyle that the new kit will be available to pre-order from next month.  The new home and alternate jerseys will be officially launched in July.

In addition to rugby, adidas has global partnerships with the likes of Manchester United, Real Madrid and FIFA and supply a host of international football teams like Spain and Germany, meaning it will be a busy summer with this and the FIFA World Cup.

“We are incredibly proud to be partnering with Leinster Rugby from the 18/19 season,” said Phil Benton, Vice President Sales, adidas UK & Ireland.

“It is a club with a rich history and unrivalled list of achievements across both domestic and European rugby. We look forward to working with the club at all levels from players, coaching staff and fans alike across a long and successful partnership both on and off the field of play”.

Leinster Rugby and adidas also confirmed a range of new sizes and clothing options would be available to supporters in response to feedback from the Official Leinster Supporters Club.

In the past few months, Leinster has signed long-term partnerships with Bank of Ireland as the primary club partner through to 2023 and with Energia for naming rights on Donnybrook Stadium.  They also have sponsorships in place with fellow Sport for Business members Lifestyle Sports, Laya Healthcare, BDO and Beauchamps Solicitors.

 

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