Liberty Insurance’s renewal of sponsorship of the All Ireland Camogie Championship was a major statement of the ongoing support for Women’s sport. The brand took on Camogie alongside hurling but when they stepped away from the latter they decided to stick with Camogie.
It’s a full commitment, with the sport featuring at the heart of TV advertising campaigns and through social media.
There is also a strong series of video content being produced the latest of which sees Kilkenny’s Collette Dormer telling her emotional story of how Camogie has made her resilient and ready for the real world.
Getting to know the players is tougher in hurling and camogie because of the simple matter of helmets. Getting to know the stars and their lives away from the pitch is a powerful way to activate and this is right up there…
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Image Credit: Galway Races and Inpho Photography
