Parkrun in the UK has started a series of ten content pieces looking at how running for fun has helped a number of people through challenging times in their lives.
It is introduced by Olympian Jessica Ennis-Hill but is very much focused on the voices of ‘ordinary’ people who have been through extraordinary times in their lives.
It is backed by Vitality who sponsor parkrun in the UK and will be given heft by featuring across the Sky On Demand service from this week.
No real reason that it could not inspire a similar campaign here from VHI and with the support of either Sky or another forward-thinking media house.
